This is the post excerpt.
After my initial read of the three documents for this week it was made very clear to me that print media is dying. Addressed one way or another in each of the articles it seems that with the introduction of social media that everyone now has the chance to be a reporter everyone now has the chance to be a reporter. With apps such as Twitter, Facebook, or Instagram we all have the ability to report things that are happening in an instant. Whether a personal issue or a national crisis we are all able to help with the dispersion of news with a simple retweet or favorite. That is the power of social media.
One article in particular that resonated with me was the first which I believe gave the best solution for the future of the field. By using Social Media and Traditional PR alongside each other it provides the most accurate and effective way of dispersing media. Social media no matter how groundbreaking will never completely wipe traditional media. There are always going to be those who aren’t up to date with new methods of receiving news. Using social media in conjunction with print media is the most effective way in my opinion to spread information to the largest demographic.
Twitter especially is the form of social media that I find most useful and most relevant. Twitter is concise in that it has a character limit on tweets which allows for breaking news to be quick, concise, and to the point. It also is great because all types of people use it. From normal citizens, to government officials, to celebrities, and athletes Twitter is a way for people to easily stay connected and invested in the things they are specifically interested in. Just by giving a quick follow to someone, you are now immersed in that persons daily thoughts and life if they so choose to share that information.
One thing that I believe social media to be most useful for is branding and advertising. Some brands are better at handling social media than others and it is very evident when comparing competitors. For example sports teams use of social media is something that is improving and something that other brands should look at towards promoting themselves. Interaction between rival teams on twitter is free publicity towards games and other significant events those teams may have upcoming in the future. Not only is it a way to quickly get information to fans but it can provide a more personal approach. Many brands tend to use social media as a comedic platform as well.
Social media is something that is going to be prevalent in journalism and PR for a long time. In order to maximize its potential it is important for these companies and brands to continue to experiment with the different forms of social media in what I believe to be its beta stage. Continue reading “How Social Media is changing the game”
NEWS Seton Hall American Red Cross Club For immediate release 400 South Orange Avenue South Orange, NJ, 07079
CONTACT: Joe Daniels (503) 555-8599
SETON HALL AMERICAN RED CROSS CLUB HOSTING ZUMBA NIGHT
SOUTH ORANGE, N.J. (MARCH 28, 2017) – The Seton Hall American Cross club is hosting a Zumba Night in the Main Lounge on Monday, April 3rd from 6 – 7 pm. Tickets to the event are five dollars and can be found on Eventbrite.com.
Proceeds from the event like previous others are to go the Red Cross Organization and the event is open to any and all participants willing to join. Joe Daniels who is on the e-board had said ” One of our e-board members is certified in teaching Zumba so we thought it would be a great way to keep people active and have some fun. ” In February the American Red Cross Club at Seton Hall held an event in the Walsh Gym to celebrate heart month. Along with another tabling event last week in the University Center. The club states that the events are “all in the same spirit.” The American Red Cross Club at Seton Hall has worked closely with the Red Cross Organization to aid in whichever way the University can. There has been multiple blood drives, informative sessions, and events to raise proceeds for the organization. The Zumba event is an experimentive one and if goes well the club would be sure to hold future events like it if met with positive response.
The American Red Cross Organization is a humanitarian organization that has provided emergency assistance and disaster relief service since its formation in 1881. For more information on the Seton Hall American Red Cross Club visit its official Facebook page here. For a gallery of previous events and things from the club check their Photobucket page.
Brandon Cintron and Bianca Carasus
The topic we selected to conduct our interviews on was Mardi Gras. The reason we chose Mardi Gras was because today Tuesday, February 28 is indeed Mardi Gras. It is an overlooked holiday that many people don’t know the actual meaning of. So today we interviewed some people to see what they know.
The three main questions we asked were:
Did you know that today was Mardi Gras?
How did you celebrate the Mardi Gras festivities?
Can you explain what Mardi Gras is or what it means to you?
The hashtag that we chose to go along with the assignment was #MardiGras2k17 because it was simple and clearly showed our topic of discussion.
After conducting interview one, two, and three I came to the conclusion that Mardi Gras is somewhat a forgotten holiday for those not in New Orleans. People either did not know that today was Mardi Gras, or knew and just did not know what that meant. Mardi Gras is a holiday that is somewhat region specific. Based off my interviews not many people actually celebrate it and do not know the true meaning of “Fat Tuesday.” I feel like if more people knew what Mardi Gras was they would celebrate it more just for the grand amounts of food they could eat.
Mobile reporting is a practice of journalism that is relatively young in its life cycle. With new and transformative technological breakthroughs in smart phones and tablets journalists have the ability to do their job from anywhere at anytime. Mobile reporting takes advantage of the many capabilities of a smart phone has and can be used for recording audio, video, taking photos, typing articles, and just about everything a journalist would need. Mobile reporting is especially good for those who work on the go. A journalist is always on the clock considering that what they should be reporting is stuff that is new and obviously not heard yet. Therefore being able to do your job from the palm of your hand and instantly share your information online is a big step forward for the future of journalism.
Mobile reporting is especially useful when covering live events such as awards shows, or sporting events because it allows for constant updates on what is going on. Those who are at the event can share photo and video with others not able to attend and can show a clear depiction of what is happening. Anything that is breaking news can also be reporting by phone. Getting eyewitness video and interviews can be done very easily without an entire camera crew. Mobile reporting is simple because not much materials are needed. If you are a “light packer” like they mention in the article all you would really need is your smartphone. However if you are a reporter who doesn’t just rely on their phone and take a more traditional approach you may need a camera, tripod, microphone, etc. Pro news agencies are using mobile reporting
For the Twitter chat this week we discussed the departure of Seton Hall’s President Esteban with the hashtag #SHUTransition. The use of Twitter for this weeks assignment was a great way to get student feedback on a subject matter that is important to talk about and it was interesting to hear differing opinions. Some believe the situation was handled well, while others thought it was a disaster. Overall the chat was pretty easy to do and I was engaged while participating. Being able to comment on ideas and solutions people might have to certain issues about the transition helps distinguish the good from the bad and could actually bring up change. One of the main things that was reinforced to me this week is how important it is for the university to be transparent and communicate with its faculty and students.
These are my tweets for the week.
Here are my favorite tweets from others.
What I like about this tweet is that it is an idea that also crossed my mind. However i quickly shot it down due to the obvious risk of unruly students on social media.
This tweet encapsulates for me the issue Seton Hall is having with communication. Its obvious there are some problems and speaking about them is the first step in solving them. Communication could have prevented a lot of confusion and outrage.
A common theme across the web is that blogs are an innovative tool that can help many different people do many different things. They are quick, easy, and transparent. Companies that use blogs are much more close and honest with their audiences and are more able to share information on whats going on regarding a company and its products.
A blog is a website or forum that a company or individual manages to get information out to the public instantly and straight from the source. It can easily be defined by 3 special characteristics. The first being that they are frequently updated by the company or person and that all posts are in reverse chronological order meaning the most recent things will be at the top. Second is that each entry need to have a headline and a body. And lastly is that the blog should contain a space for readers to leave comments and feedback about the authors post.
The reason blogs are so popular among those in public relations and journalism is because it is a way to not get the information “spun” as mentioned in this article. The information is coming from a verified source run by the company themselves so you can expect the information to be honest and accurate. Not only is it a great tool for releasing information but also can be very useful in discovering criticism about your product or company. Because Seton Hall is a university starting a blog for the President would create a monitored platform for students and the president to maintain a two way relationship over the web to discuss and share information on current events and important school issues.
The blog would not only benefit Seton Hall as a university but it may also enhance the perception and image people have of our President. If Dr. Esteban began a blog it would immediately separate him from other university officials elsewhere who do not have one. It can give the impression that he is honest and transparent about the university. Also when searching for information journalists often times want to hear from those who are most important and have most influence on the subject at hand. Dr. Esteban not only could manage what information is being released about himself and the school but he can also respond and clear up any grievances that students or parents or anyone for that matter that they might have in the comment section. It would be a great way to promote and manage the Seton Hall brand along with the other strategies mentioned in this article.
Creating a blog would not only help because of the reasons above but also because a blog by Seton Hall could be used to reach a number of different audiences. Students, parents, faculty, and alumni would probably be at the core of those who read in. However the blog would also be great for journalists and news organizations to retrieve vital information on the university in a timely fashion. Many organizations have seen success in starting a blog and much like other universities Seton Hall can enhance its brand immensely by doing so. Seton Hall should be next to hop on the blog bandwagon and could see good amounts of success if they were to join in.
For more info on blogs check out these two blogs about other universities. And this video.
George Mason University
University of Washington
As the old saying goes “the more the merrier”. In the articles for this week a topic that was heavily discussed was collaborative journalism. Collaborative journalism is a practice journalists use to obtain more information than they could find by themselves. One of the ways collaborative journalism can be done is with a group of professional journalists all working on the same project and sharing the information they find within their group. Another way collaborative journalism can be done is through the public and journalists. A journalist could use social media to obtain information on a story by getting different accounts from people such as on Facebook or Twitter. Collaboration should always be built off trust and building these bonds with other journalists and the public is very important to be successful in the practice.
Some tips for dealing with the public on social media that stuck with me most was to respond to as many comments as possible as soon as possible, defining who the “troll” is and if the comment is even worth responding, and always trying to respond in a helpful and respectable manner. It helps to build a strong relationship with the public and build trust with them. The criticism from the public can be very helpful. And any information that you can get from the people can be helpful in your collaborative efforts.