How Social Media is changing the game

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After my initial read of the three documents for this week it was made very clear to me that print media is dying. Addressed one way or another in each of the articles it seems that with the introduction of social media that everyone now has the chance to be a reporter everyone now has the chance to be a reporter. With apps such as Twitter, Facebook, or Instagram we all have the ability to report things that are happening in an instant. Whether a personal issue or a national crisis we are all able to help with the dispersion of news with a simple retweet or favorite. That is the power of social media.

One article in particular that resonated with me was the first which I believe gave the best solution for the future of the field. By using Social Media and Traditional PR alongside each other it provides the most accurate and effective way of dispersing media. Social media no matter how groundbreaking will never completely wipe traditional media. There are always going to be those who aren’t up to date with new methods of receiving news. Using social media in conjunction with print media is the most effective way in my opinion to spread information to the largest demographic.

Twitter especially is the form of social media that I find most useful and most relevant. Twitter is concise in that it has a character limit on tweets which allows for breaking news to be quick, concise, and to the point. It also is great because all types of people use it. From normal citizens, to government officials, to celebrities, and athletes Twitter is a way for people to easily stay connected and invested in the things they are specifically interested in. Just by giving a quick follow to someone, you are now immersed in that persons daily thoughts and life if they so choose to share that information.

One thing that I believe social media to be most useful for is branding and advertising. Some brands are better at handling social media than others and it is very evident when comparing competitors. For example sports teams use of social media is something that is improving and something that other brands should look at towards promoting themselves. Interaction between rival teams on twitter is free publicity towards games and other significant events those teams may have upcoming in the future. Not only is it a way to quickly get information to fans but it can provide a more personal approach. Many brands tend to use social media as a  comedic platform as well.

Social media is something that is going to be prevalent in journalism and PR for a long time. In order to maximize its potential it is important for these companies and brands to continue to experiment with the different forms of social media in what I believe to be its beta stage.  Continue reading “How Social Media is changing the game”